The 2017 Dealerbook is the bible for the 2017 GT bike line-up. With the oversight of my CD, I designed the layouts for each section of this nearly 300 page book. With over 160 different bikes being sold in 2017, this book aims to assist dealers and bike shops, as well as customers directly, with their GT selling or purchasing needs.
Images seen here are:
2) GT History
3) Team Pages
4) Tech Pages
5) Category Title Pages
6) Category Intros
8) Back Cover
9) All Category Title Pages
Currently I am a freelance graphic designer with GT Bicycles, a brand owned and operated by Cycling Sports Group based in Wilton, CT. GT Bicycles have been creating some of the very best mountain, road, and BMX bikes in the world since their conception in 1972.
My role at GT is to assist my Creative Director with external and internal creative work. Work experience includes:
- Dealerbook / catalog design - Advertising campaign conception and design - Website redesign - Print and web advertising - Logo design - Trade-show display & POP design - Apparel design - Promotional item design
When GT Bicycles originated in the early 70's, they only sold BMX bikes. Today that tradition lives on through both BMX race and BMX freestyle.
Working with the head of GT BMX, I developed artwork for the 2017 product launch, a Europe freestyle tour, as well as web advertising for multiple BMX websites.
Wander is a website I developed through my General Assembly Front-End Web Developing course that allows users to find things to do or see along the way on their trip. Users first input a Start and a Destination, then choose one or multiple of the categories, and submits their selections pressing the Wander button. Using Google Maps, Google Places, and a Bounding Box API, this website then plots pins along your google maps path matching the category you selected. Each pin features the name, address, and URL of the set pin. As you scroll along your route, more pins will drop along the way.
Toolnut New York
One of my closest friends and fellow rock climber / mountain biker is Vice-President of one of the largest commercial tool distribution companies in the US called Toolnut. We work together on quick fix projects when he needs something designed professionally and quickly.
More recently, he proposed a new website to further increase online sales. He showed me a beta version to get my opinion and we discussed some potential changes, one being the use of icons instead of actual photos in the shopping dropdowns on the home page. He liked the idea and asked me to develop these icons and that's what is on display here.
Along with the icons are some other design pieces I've created for him in the past:
1) Shop by Power Tools Icons
2) Hand Tools and Accessories Icons
3) All Toolnut Icons
4) Custom Festool Icons for their Toolnut/Festool one-off site
5) Window Clings with more custom icons
6) Rock Gym banners (Toolnut provides tools to route setters)
7) T-Shirt Designs
The Philadelphia Wings Lacrosse team was our pride and joy at CSD Branding. Every year they came to us asking for a new look and feel to get the crowds invigorated for the upcoming season. Unfortunately at the close of the 2014 season, upper management moved the team to New England, and with it, our client.
However the 2014 season's branding looked great and that's what is on display here. Our goal for that season was to convey the team as Philadelphia's most winningest team in the city' history, which it was. I developed a look that displayed their star player as a larger than life athlete playing amongst the skyscrapers of Philly.
Here you see:
1) 2014 season posters
2) Season Tickets
4) Pockets schedules and lanyards
5) 40'x40' stadium banner
6) Bus advertisement
The Cliffs Climbing
The Cliffs Climbing + Fitness is my home away from home, and when they began rebuilding a new gym in LIC, Queens, I approached them and asked if they needed help. With a new logo locked down, I brought them in as a client at CSD Branding and we helped expand their new brand into the various other platforms needed for a complete rebrand.
We worked with the marketing team at The Cliffs and nailed a look and feel that represented the grungy feel of climbing and the contemporary aesthetics of NYC.
Work featured here includes:
1) Poster introducing new brand
2) Temporary website to ease brand transition
3) Print ad in NYC bouldering guide
4) Brand bible
5) Brochures for both gym locations
When I graduated from Syracuse's design program in 2011, my childhood neighbor and fellow SU Design alumni took a chance on me and made me his first hire to his 1-year old design firm start-up. The logo was developed out of necessity to move forward with projects quickly without really being well thought out.
Perhaps a year and a half in I began nagging him to let me rebrand the company. When we had a break in our busy schedule, he let me give it a crack and this is what I came up with. After establishing a logo we could be proud of, I began populating and working on the website and every other deliverable needed for the company such as social media images, business cards, email templates, new-business mailers, and more.
Here you can see:
1) The logo before and after
A friend from the heavy metal community got this band, The Unsung, in touch with me about artwork for their first studio album. Here you see the final product built from scratch.
Philadelphia Rock Gyms
Philadelphia Rock Gyms is where I discovered my passion. To repay them for introducing to me this amazing sport I offered to help rebrand their company into something they can be proud of to further grow and expand their hold on the climbing market in the greater Philadelphia area. Unfortunately do to bad timing, this rebranding project was put on hold, but I'm happy with how it turned out so here it is for you to see.
The PRG brand itself turned 21 in 2015. With it coming of the age to grab a pint, I believed it needed to grow up as well. I presented them with a 16 page brand bible displaying my ideas for bringing their brand to the forefront of the design and climbing crowd in Philadelphia. In it I displayed the various handlings of the logo, it's homage to the existing logo, and the application of it on web, print, and merchandise.
Here you see:
1) The before and after
2) The new PRG Brand I proposed
3) The new logo's various handlings
4) Other pages describing the usage of the new logo
5) Posters designed for 2 training circuits
6) Competition poster proposal
Logos are one of my favorite types of design challenges out there because they provide the building blocks for new brands or reinvent the foundations for existing ones. Here you can view a multitude of logos I've created over the years for various clients.
Aunt Sassy's Sauces
Aunt Sassy's Slightly Naughty Sauces is a family of sauces to be used as a marinade, dip, or BBQ sauce. This packaging was developed for her entrance into Whole Foods in certain locations along the East Coast.
Travelex Currency Exchange was our most consistent client at CSD. Every year we worked with the marketing team to prepare and sell their products and services to customers on there way to their family vacations, honeymoons, spring breaks, and business trips. Other than exchanging currency, Travelex also offered a Multi-Currency debit card to ease the pains of multi-country traveling.
Some of the work seen here includes:
1 & 2) Cash Passport large scale banners
3) Photo manipulation
4) Backlit displays
5) Outdoor displays
6) Sales tools and POP materials
BBU (Bimbo Bakeries USA) came to us to assist their human resource team to help with spreading corporate messaging as well as increase the number of new hires right out of college. Over the years we worked with them creating mostly print deliverables that were used at recruiting events as well as handed out to their 15,000 employees.
Some of the work seen here includes:
1) Recruiting Brochures
2) Triangle Brochure that open up to the company logo
3) Corporate Calendar
4) Career Path Manuals
5) 6' BBU History Trade Show Banners
6) Interactive International Transfer Guide
Infographics as well are one of my favorite things to design simply because they allow me to convey seemingly mundane information in an exciting and easy to understand graphic. That's the beauty of infographics, regardless of the type of information, this method of displaying it makes the information more enjoyable to read and easier to remember.
Examples of infographics I've done include:
1) Travelex 2014 Brazil World Cup Travel Tips
2) BBU Corporate History
3) Travelex vs Competitor Global Reach
4) CSD Branding New Business Mailers
5) CSD 2014 Holiday Card
Polder approached us in 2012 to design their 2013-2014 Housewares catalog. With over 200 unique products ranging from kitchen items to bathroom items and everywhere in between, this became my first multi-page design challenge at CSD. The final three images below are some of the proposals for design that we began with and above is how we transformed those into the final product.
Illustration / Sculpture
When creative work gets sparse I pick up my pens and begin drawing. Seen here are some of my stippling drawings that keep me busy. Also seen are some of my sculptures from college.